WavHello is a revolutionary juvenile products company based in Los Angeles, CA. UNLO served initially as a consultant on packaging products. As the company grew and developed their product offerings and their distribution strategy Barbara Gorder served as their contract CMO, hired a local team in LA to do PR, Social Media and digital product development. We created a marketing plan that encompassed their first national TV buy and expansion into Canada and the UK for distribution.
Assignment: Packaging, Social Media programming + partnerships, Influencer Campaigns, Video advertising and content development, new product development.
Results: Year over year we drove 134% and 167% during key sales periods for Holiday and Mother’s Day. We partnered with mom influencers to produce “20 Weeks to Bliss” fitness programming for pregnant moms and “Body After Baby” a program for at home workouts for moms. These programs received PR and produced results for the brand.
Branded Content +
UNLO designed and produced children’s books that would be part of the VoiceShare App. Books could be read out loud by family and friends in distant places to little ones.