Audubon Canyon Ranch
UNLO worked with the strategic consulting firm, Insights Straight Up, to conduct a comprehensive analysis of the existing ACR brand, defining their key target audiences and mapping the competitive and category landscape, to define ACR’s brand positioning. This analysis was used as creative input in the development of a series of new names and logos, which Insights Straight Up tested among consumers and stakeholders. Of all names tested, Wild & Associates performed best against the important metrics.
Assignment: Branding, Sub Branding, Naming exploration.