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Children's Museum of Sonoma County

In June of 2015, the Children’s Museum of Sonoma County welcomed guests from all over the North Bay into their brand-new Science and Imagination Gallery. We produced a fully integrated campaign of OOH, radio, print, and Facebook. Traffic was double the projected number and the social media campaign was a success.

Assignment: Brand and relaunch strategy, Social Media, Collateral, Video, OOH

Social Media

At the time of this re-launch, the museum’s FB page was stalled at 3K Page Likes/Followers for some time. Running targeted FB ad campaigns jump-started the audience growth quickly and then implementing the strategy of sharing information/articles that our audience was thirsty for and boosting it to a carefully targeted local audience hurdled them over 10K Page Likes/Followers. Strategically targeted ads boosted attendance to events that had previously struggled to not be canceled. 

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With the help of long-time collaborator, Phil Lee, we created a 30-second and a 60-second video for the Museum's annual Fundraising event, Time to Wonder. We also ran the video across social media platforms.

Time To Wonder: Launch

Time To Wonder: Launch

Play Video


We created radio spots that ran on local radio networks, along with announcer call-outs and give-a-ways.

10-09-15 Sound of a Museum Non-Launch St
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We created digital billboards that ran on Highway 101 to promote new exhibits as part of the strategy.


Outdoor Campaign Gallery (click to view)

We created co-branded billboards with the Museum's long-time partner, Friedman's Home Improvement.


Additional Featured Work







DTC Wine Symposium




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