Children's Museum of Sonoma County
In June of 2015, the Children’s Museum of Sonoma County welcomed guests from all over the North Bay into their brand-new Science and Imagination Gallery. We produced a fully integrated campaign of OOH, radio, print, and Facebook. Traffic was double the projected number and the social media campaign was a success.
Assignment: Brand and relaunch strategy, Social Media, Collateral, Video, OOH
At the time of this re-launch, the museum’s FB page was stalled at 3K Page Likes/Followers for some time. Running targeted FB ad campaigns jump-started the audience growth quickly and then implementing the strategy of sharing information/articles that our audience was thirsty for and boosting it to a carefully targeted local audience hurdled them over 10K Page Likes/Followers. Strategically targeted ads boosted attendance to events that had previously struggled to not be canceled.
With the help of long-time collaborator, Phil Lee, we created a 30-second and a 60-second video for the Museum's annual Fundraising event, Time to Wonder. We also ran the video across social media platforms.
Time To Wonder: Launch
We created radio spots that ran on local radio networks, along with announcer call-outs and give-a-ways.
We created digital billboards that ran on Highway 101 to promote new exhibits as part of the strategy.
Outdoor Campaign Gallery (click to view)
We created co-branded billboards with the Museum's long-time partner, Friedman's Home Improvement.