ChildrensMuseum076.jpg

Children's Museum of Sonoma County

In June of 2015, the Children’s Museum of Sonoma County welcomed guests from all over the North Bay into their brand-new Science and Imagination Gallery. We produced a fully integrated campaign of OOH, radio, print, and Facebook. Traffic was double the projected number and the social media campaign was a success.

Assignment: Brand and relaunch strategy, Social Media, Collateral, Video, OOH

Social Media

At the time of this re-launch, the museum’s FB page was stalled at 3K Page Likes/Followers for some time. Running targeted FB ad campaigns jump-started the audience growth quickly and then implementing the strategy of sharing information/articles that our audience was thirsty for and boosting it to a carefully targeted local audience hurdled them over 10K Page Likes/Followers. Strategically targeted ads boosted attendance to events that had previously struggled to not be canceled. 

Screen Shot 2020-09-04 at 1.41.16 PM.png
Screen Shot 2020-09-04 at 1.42.51 PM.png
Screen Shot 2020-09-04 at 1.44.49 PM.png
Screen Shot 2020-09-04 at 1.47.50 PM.png

Branding

MZI_CMOSC.jpg

Video

With the help of long-time collaborator, Phil Lee, we created a 30-second and a 60-second video for the Museum's annual Fundraising event, Time to Wonder. We also ran the video across social media platforms.

Time To Wonder: Launch

Time To Wonder: Launch

Play Video

Radio

We created radio spots that ran on local radio networks, along with announcer call-outs and give-a-ways.

10-09-15 Sound of a Museum Non-Launch St
06-18-15_Sound of Science
Artboard 3.png
Artboard 5 copy 3.png

Outdoor

We created digital billboards that ran on Highway 101 to promote new exhibits as part of the strategy.

billboard_mock5.jpg

Outdoor Campaign Gallery (click to view)

We created co-branded billboards with the Museum's long-time partner, Friedman's Home Improvement.

CMSC_a03_CoOp_dev_Grows.jpg

Additional Featured Work

/

MZI_a01_homeimages-20.jpg

/

WavHello

2020dtcwinesymposium.jpg

/

DTC Wine Symposium

MZI_a01_homeimages-06.jpg

/

SysDig