Children's Museum of Sonoma County

In June of 2015, the Children’s Museum of Sonoma County welcomed guests from all over the North Bay into their brand-new Science and Imagination Gallery. We produced a fully integrated campaign of OOH, radio, print, and Facebook. Traffic was double the projected number and the social media campaign was a success.

Assignment: Brand and relaunch strategy, Social Media, Collateral, Video, OOH

Social Media

At the time of this re-launch, the museum’s FB page was stalled at 3K Page Likes/Followers for some time. Running targeted FB ad campaigns jump-started the audience growth quickly and then implementing the strategy of sharing information/articles that our audience was thirsty for and boosting it to a carefully targeted local audience hurdled them over 10K Page Likes/Followers. Strategically targeted ads boosted attendance to events that had previously struggled to not be canceled.

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Branding

Video

With the help of long-time collaborator, Phil Lee, we created a 30-second and a 60-second video for the Museum's annual Fundraising event, Time to Wonder. We also ran the video across social media platforms.