Children's Museum of Sonoma County
In June of 2015, the Children’s Museum of Sonoma County welcomed guests from all over the North Bay into their brand-new Science and Imagination Gallery. We produced a fully integrated campaign of OOH, radio, print, and Facebook. Traffic was double the projected number and the social media campaign was a success.
Assignment: Brand and relaunch strategy, Social Media, Collateral, Video, OOH
At the time of this re-launch, the museum’s FB page was stalled at 3K Page Likes/Followers for some time. Running targeted FB ad campaigns jump-started the audience growth quickly and then implementing the strategy of sharing information/articles that our audience was thirsty for and boosting it to a carefully targeted local audience hurdled them over 10K Page Likes/Followers. Strategically targeted ads boosted attendance to events that had previously struggled to not be canceled.
With the help of long-time collaborator, Phil Lee, we created a 30-second and a 60-second video for the Museum's annual Fundraising event, Time to Wonder. We also ran the video across social media platforms.
We created radio spots that ran on local radio networks, along with announcer call-outs and give-a-ways.
We created digital billboards that ran on Highway 101 to promote new exhibits as part of the strategy.
Outdoor Campaign Gallery (click to view)
We created co-branded billboards with the Museum's long-time partner, Friedman's Home Improvement.