Great ideas can come from anywhere
Strategy. Branding. Design. Anywhere.
Undisclosed Location (UNLO) is a marketing services firm providing advertising & communications around collaboration technologies that allow us to work with the best & the brightest professionals regardless of where they are.
Operating virtually since 2009.
We have helped to create, shape and manage some of the world's most valuable brands. We also believe in entrepreneurs and have helped young companies and smaller organizations grow.
“Everyone on this team wants in on racing to the heart of the problem, no matter their skillset. This is where it all starts. When you define the problem and size it up to the competition, you see the opportunity. Then, and only then, can you figure out what the path to success and profitability looks like.”
“In Groundswell, Charlene Li and Josh Bernoff say that 'your brand is whatever your customers say it is'. That’s right. But add to that notion…‘build your brand with fresh ideas that come from unexpected places’. That’s what must happen to create value today while you set course for the long haul in business. That’s the brand work we truly love to do.”
“Functional and original design is at the heart of everything that we do. From the first time I smelled magic makers to the newest digital solution, I have always loved great work and well-crafted ideas that are outside of the category box.”
- Barbara Gorder
Who we are
Barbara Gorder is the President of Undisclosed Location, a national consulting firm. She helps her clients build successful business strategies and creative marketing plans by building bespoke, experienced teams from around the US for clients.
After she graduated from Northwestern University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awards across a wide variety of consumer categories: ADDYs, One Show Gold Pencils, Mobius Awards, D&AD, Effie Awards, GM Launch of the Year (2X), a Cannes Gold Lion, and a Coty Award.
Her clients range from start-ups to Public Companies--Tech to CPG. They include Purple Wine Group, Constellation, and Aetna, among many others. She enjoys giving back by working for local 501C3s like Audubon Canyon Ranch and Caritas Village in Sonoma County.
Barbara lives on Sonoma Mountain and has worked as Keynote Chair of the DTC Wine Symposium since 2010. She has brought nationally recognized speakers to the largest wine marketing conference in the US. The DTC Steering Committee has built a $4B sales Channel for US wineries in the last 13 years, raised $2M for Free the Grapes, and grown DTC shipping from 17 to 47 States.
and Kevin Gilbert
Insights Straight Up is a market research company founded and formed in 2011 by Rachel Kligerman and Kevin Gilbert, working from both Chicago and Sonoma. Together and apart, they have mastered the art and science of marketing and strategy, leading and conducting brand strategy, consumer insights, advertising, and communication research. As a team, they have worked together with Barbara Gorder and Karen Roche across several clients to problem-solve, conduct research, and provide business-building vision.
Rachel Kligerman worked at Leo Burnett for 24 years as Senior Vice President before leaving to start Insights Straight Up as an experienced moderator and qualitative researcher. She has worked on Kellogg’s, Nestle, United Distillers, and Tropicana, to name a few. Rachel has an MBA from Boston University and studied Comparative Literature at Smith College. A lover of the arts and culture, Rachel has served on the board of the Redmoon Theater and is a long-time member of the Art Institute of Chicago, the Chicago Botanical Garden, and Jack London State Park. She has recently been obsessed with making the perfect sablé cookies.
Kevin Gilbert has worked at leading agencies for over 20 years, most recently at Edelman, the world’s largest PR agency, as Senior Vice President. Before that, Kevin was Chief Strategy Officer at Trisect, and he originally started his career at Leo Burnett. He has worked across a wide range of consumer, food, and service brands, including Kellogg’s, Diageo/Guinness, McDonald’s, Dairy Management, Miller Lite, and many more. Kevin is also a psychologist with a Ph.D. in Social Psychology from Loyola University and has researched and written about the formation and change of consumer attitudes and personal values.
Mike, a CPG designer with 20+ years of experience is passionate about creating innovative and visually appealing packaging designs that capture the attention of consumers. He has a deep understanding of the CPG industry and the unique challenges and opportunities that it presents.
In his early career, Mike worked as a Designer for Leo Burnett in Chicago where he gained experience in designing a variety of marketing materials, including print ads, billboards, and websites.
Mike has since worked on a wide range of projects for some of the world's leading brands. He has a proven track record of success in creating designs that have helped to increase sales and boost brand awareness.
Mike's work is characterized by its clean, modern aesthetic and its focus on user-friendly design. He is also known for his ability to think outside the box and come up with creative and innovative solutions.
In addition to his design work, Mike lives in a remote area outside St. Louis and enjoys hiking, camping, and fishing the river on his property.