Direct to Consumer Wine Symposium/Free the Grapes
Barbara Gorder has been Keynote Chair for the DTC Wine Symposium in Northern California for 6 years. Withher team, she seeks out experts on important topics for wine industry marketers such as mobile, luxury and social marketing. http://dtcwinesymposium.com
2016 Keynotes featured Michelle Fenstermaker from Fitch on the subject of the Retail Revolution and a panel discussion focused on The Art of the Marketing Plan featuring Lynn Bruni, VP Marketing Communications at San Francisco Travel Association, Edward Russell, Professor of Advertising at Syracuse University and Dave Knox, CMO for Rockfish.
2015 Keynotes featured Lauren Locke from Food52 on the subject of Content Marketing & Partnerships. Barbara moderated a panel discussion focused on Millennials called “Beer & Wine sit down for coffee” featuring Ron Lindenbusch, CMO of Lagunitas Brewing and Brian Baker, CMO of Chateau Montelena Winery.
Better Whey of Life/Tula Foods
UNLO produced 2 complete product packaging lines of low fat Greek yogurt. The package design strategy was to pack in deliciousness in every square centimeter. We also produced web & strategic presentations, which helped our client acquire key distribution.
Around the Bend Brewing Company
UNLO helped jump-start Around the Bend Brewing - a new Chicagoland brewer with strategy on seed funding and go-to-market ideas - and produced initial branding and packaging concepts
April Fool Film Festival
UNLO produced and sponsored the April Fool Film Festival in Chicago, which awarded prizes for simply The Worst Television Advertising of the year.
Wine Country 2.0
Because Northern California’s Wine Country deserves a more modern approach than cliché shots of middle-aged people on bicycles, I’ll be posting about the best places, products and Undisclosed Locations here.